Marketing Plans Book McDonald Prepare
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Product details
| Management number | 47465332 | Release Date | 2026/02/01 | List Price | $17.28 | Model Number | 47465332 | ||
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Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning.
New chapters based on the very latest research on:
Planning for integrated marketing communications and digital marketing
Developing multichannel strategy
Developing the CRM plan
Marketing effectiveness and accountability
Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises.
The book is established as essential reading for all serious professional marketers and students of marketing.
Some cover wear. Clean inside.
| Category | Books > Nonfiction Books > Business & Finance Books |
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| Size | N/A |
| Brand | None |
| Condition | Good |
Business & Finance Books
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