Ruff by Lillian Ruff Activated Charcoal Pet Shampoo – Lemon Sage – Deep Cleanser, Deodorizer & Stain Remover – Hydrates Dry Itchy Skin – Puppy & Dog Safe – USA Made (Gallon)

Introducing RUFF by Lillian Ruff Activated Charcoal Odor Neutralizing Shampoo—the ultimate solution for deep cleansing, odor removal, and coat care. Formulated with activated charcoal, this powerful shampoo absorbes impurities, grease, and dirt from your dog’s skin and coat, all while being gentle and pH-balanced. It neutralizes even the toughest odors like skunk, urine, and sweat, leaving your dog fresh and odor-free. Activated charcoal is a highly effective stain remover, making it ideal for both light and dark-colored coats. It lifts stubborn stains and discoloration, restoring your dog’s coat to its natural brilliance. Whether your dog has sensitive skin or a rugged coat, this formula hydrates and soothes dry, itchy skin, promoting a vibrant, healthy coat. Safe for all ages, breeds, and skin types, this shampoo is also gluten-free, paraben-free, sulfate-free, dye-free, and vegan. Infused with the refreshing scent of Lemon Sage, it combines invigorating citrus notes with the calming aroma of sage, delivering a clean and rugged fragrance perfect for bold, adventurous dogs who take life head-on.

• Cleanse & Restore: Powered by activated charcoal, this shampoo lifts dirt, grease, and impurities from the skin and coat for a thorough, refreshing cleanse. The natural detoxifying properties of charcoal absorb unwanted buildup without stripping essential moisture, leaving your dog's coat soft, smooth, and rejuvenated. Perfect for all coat types, it’s the ultimate solution for deep cleaning and odor control.
• Eliminate Odors: Designed to neutralize even the toughest odors, this shampoo eliminates smells from skunk, urine, wet dog, and more, leaving your pet fresh and clean. Unlike ordinary shampoos, it doesn’t just mask odors—it removes them at the source, ensuring a long-lasting, revitalizing freshness.
• Moisture Replenishment & Itch Relief: RUFF Activated Charcoal Shampoo delivers deep hydration and soothing relief for dry, itchy skin and hot spots. Infused with Aloe Vera, this gentle yet effective formula nourishes and calms sensitive skin, promoting a healthy, balanced coat while preventing irritation and discomfort.
• Your Dog Doesn’t Smell Like a Dog: Infused with crisp lemon and earthy sage, this deeply hydrating shampoo delivers a bold, designer-inspired fragrance that lingers long after bath time. Crafted for longevity, its sophisticated scent ensures your dog stays fresh and elevated beyond the average dog wash.
• Made in the USA: Proudly crafted in the USA with high-quality ingredients, this shampoo is free from sulfates, parabens, dyes, and phthalates for a safe, effective clean.